Now that I have your attention . . . 

This weekend classically signifies the end of school and the beginning of summer.  It is also a time for some of the biggest sales on everything you can imagine.  It seems like every car dealer and furniture store in the country are practically giving stuff away.  I saw an ad offering discounts from 50-70% off!  They must be sticking it to us the rest of the year.

I apologize for misleading you with the “Memorial Day Sale” title.  As a follower of Icehole, you know by now that we don’t offer sales on our coolers.  Why not?  Because we give it to you straight, ALL YEAR LONG.  Don’t worry though.  We have some deals on accessories and new apparel coming soon.

But I digress . . .
The purpose of this email was not to discuss sales or promotions.  I am writing to remind us all what Memorial Day is really about.

It all began in the years following the Civil War, and was originally known as Decoration Day.  Families and friends would hold tribute to the fallen soldiers every Spring, decorating their graves with flowers and flags.  The great number of lives lost during the war prompted the foundation of our country’s first national cemeteries.  (If you have the honor of living near one, they are amazing places of beauty and reverence.)

 America’s next major conflict, World War I, evolved the holiday to commemorate US military personnel who had died in all wars.  What began in the mid 1800’s did not become an official federal holiday until 1971.  In case you did not already know this, a national moment of remembrance takes place on Memorial Day at 3:00 p.m. local time.

We are inexplicably grateful to all of those who served and made the ultimate sacrifice for us.  While it is a day of somber remembrance, it is also a time of tribute and celebration of those who gave it all.  Thank you to all of the fallen and their families.

With the Presidential election around the corner, there is a ton of garbage in the media right now.  America is still “the land of the free and home of the brave.”  But it didn’t get that way by bitching.  Somebody fought for it.

So on this holiday weekend, have a BBQ.  Drink some beer (not too many).  Hell, you might even want to go buy some of that cheap furniture.  But remember:

Take a moment of silence at 3:00pm.

Have a safe and happy Memorial Day!  Happy Summer!

Bill Hickey
Icehole, LLC

For more Memorial Day information visit

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